Executive Summary
HIT-AIM Consulting is a specialized AI-powered sales intelligence consultancy focused exclusively on media companies. Founded by Shawn Burrell, who brings 30 years of media sales leadership experience, we help media sales teams eliminate inefficiency and dramatically increase revenue through AI automation combined with proven sales methodology.
Our Core Promise
"We combine 30 years of media sales leadership with cutting-edge AI to eliminate inefficiency and increase revenue—without replacing your sales team or disrupting existing systems."
2-4x
Revenue Growth
70%
Reduction in Admin Tasks
65%
Faster Sales Cycles
90 Days
Transformation Timeline
Key Differentiators
- 100% focus on media sales (not applicable to other industries)
- Proprietary methodology in use since 1999, now AI-enhanced
- Delivers measurable results in 90-day transformation timeline
- Combines human expertise with cutting-edge AI technology
- Founder-led, personalized service with direct access
Services Overview
HIT-AIM provides three primary engagement models, each designed for different stages of readiness and organizational needs:
1. Executive Advisory
For: Media companies seeking complete sales transformation
- Comprehensive sales audit and gap analysis
- AI readiness assessment
- Custom transformation roadmap
- C-suite strategic sessions
- Quarterly business reviews
- Direct access to Shawn Burrell
- Industry benchmarking
Best For: Organizations with executive buy-in ready to address systemic sales inefficiencies
2. Implementation Programs
For: Teams ready to deploy AI strategies with hands-on support
- Full HIT-AIM methodology deployment
- AI tool selection and integration
- Sales team training & certification
- Custom playbook development
- 90-day transformation sprint
- Ongoing optimization support
- Success metrics dashboard
Best For: Organizations ready for immediate implementation with measurable outcomes
3. Speaking & Workshops
For: Events, associations, and organizations seeking thought leadership
- Conference keynotes
- Executive briefings
- Sales team workshops
- Virtual training sessions
Topics:
- AI in Sales
- Sales Transformation
- Future of Media Sales
- Industry Best Practices
Best For: Organizations seeking education before full commitment
The HIT-AIM™ Methodology
Our proprietary six-step methodology has evolved since 1999 and is now AI-powered to deliver unprecedented results:
Core Philosophy
"AI amplifies salespeople, it doesn't replace them. Technology serves relationships—AI handles research and admin so your reps can focus on building relationships and closing deals."
The Six-Step Process
1. HUNT - Targeted AI Prospect Generation
- AI-powered prospect identification
- Automated qualification
- Data-driven targeting
- Eliminates wasted time on bad leads
2. INSIGHTS - Business Intelligence Profiling
- AI-generated business intelligence
- Deep prospect research automation
- Industry and competitive analysis
- Replaces hours of manual work
3. TAILORED - Strategic Value-First Outreach
- Hyper-personalized engagement at scale
- AI-generated custom messaging
- Value-focused positioning
- Higher response rates
4. ALIGNED - Discovery & Strategic Sessions
- Structured discovery framework
- Strategic needs alignment
- Consultative selling approach
- Clear value articulation
5. IMPROVE - ROI-Driven Custom Proposals
- Data-backed proposals
- Clear ROI articulation
- AI-assisted generation
- Customized to each prospect
6. MANAGE - Automated Transaction Excellence
- Streamlined deal closure
- Automated follow-up
- Relationship management systems
- Momentum maintenance
Key Principle: Each step builds on the previous one, creating a comprehensive system that addresses the entire sales process from prospecting to closing to retention.
Who We Serve
HIT-AIM is specifically designed for media and publishing companies experiencing sales challenges. We work exclusively with media organizations—this focus is core to our value proposition.
Media Industry Specialization
We serve across all media types:
- Traditional Media: Newspapers, magazines, radio, TV stations
- Digital Media: Online publishers, digital news outlets
- Broadcasting: Local TV and radio stations
- Regional/Community Media: Local news organizations
- Trade Publications: B2B media and industry publications
- Hybrid Media: Companies transitioning from print to digital
Ideal Client Profile
Company Characteristics
- 10-200 total employees
- 5-50 sales professionals
- $1M-$50M annual revenue
- Established business (5+ years)
- Multiple revenue streams
- US-based operations
- Uses CRM system
- Advertising/sponsorship model
Organizational Readiness
- Executive support for change
- Dedicated sales team
- Budget for transformation
- Willingness to adopt AI
- Performance-driven culture
- Open to external expertise
- Capacity for 90-day program
- Technology infrastructure
Common Pain Points We Solve
Does your organization struggle with:
- Declining close rates - Teams struggling to convert prospects
- Time waste - Sales reps spending 70%+ time on admin tasks
- Manual processes - Outdated workflows requiring excessive research
- Generic proposals - Lack of personalization leading to low engagement
- Competitive disadvantage - Competitors with AI gaining market share
- Long sales cycles - Deals taking too long to close
- Low retention rates - Losing customers to competitors
- Missed revenue targets - Consistent underperformance
Not a Good Fit
We explicitly don't work with:
- Non-media companies (outside our expertise)
- Very small operations (1-2 person sales teams)
- Companies without CRM infrastructure
- Organizations in severe financial distress
- Teams resistant to technology adoption
- Recently completed major AI transformation
- No executive buy-in for change
- Pure e-commerce/self-service models
Proven Results
Documented Case Study: Regional Media Company
Client Results
100%
Productivity increase in 60 days
2-4x
Revenue growth achieved
70%
Reduction in admin time
65%
Faster sales cycles
"Working with Shawn and HIT-AIM doubled our team's productivity in 60 days and enabled us to close previously unattainable deals."
— Sales Director, Regional Media Company
What Makes Our Clients Successful
| Success Factor |
What It Means |
| Readiness for Change |
Acknowledge current approach isn't working; willing to try new methods |
| Implementation Capacity |
Can dedicate time to training; leadership engaged in process |
| Clear Pain Points |
Measurable inefficiencies; declining performance metrics |
| Realistic Timeline |
Can commit to 90-day transformation; have urgency but not panic |
| Financial Commitment |
See consulting as investment; have budget for implementation |
90-Day Transformation Timeline
Phase 1: Assessment (Weeks 1-2)
- Comprehensive sales audit
- Gap analysis
- AI readiness evaluation
- Baseline metrics establishment
- Custom roadmap development
Phase 2: Deployment (Weeks 3-8)
- AI tool integration
- Sales team training
- Custom playbook development
- Pilot programs launched
- Initial results visible
Phase 3: Optimization (Weeks 9-12)
- Performance monitoring
- Process refinement
- Team certification
- Success metrics tracking
- Ongoing support established
Why HIT-AIM Is Different
How We Compare to Alternatives
| Alternative |
Their Approach |
HIT-AIM Advantage |
| Generic Sales Consultants |
Apply general principles to any industry |
Media-specific expertise; deep understanding of media sales cycles and objections |
| AI Technology Vendors |
Sell software licenses |
Combine technology with implementation expertise; ongoing optimization support |
| Large Consulting Firms |
12+ month engagements; theoretical approaches |
90-day results; founder-led service; practical, battle-tested methods |
| Internal AI Initiatives |
DIY experimentation |
30 years proven expertise; faster path to results; external perspective |
Our Unique Value Proposition
"For media companies struggling with declining sales performance and inefficient processes, HIT-AIM provides AI-powered sales transformation that combines 30 years of media sales expertise with cutting-edge automation to deliver 2-4x revenue growth in 90 days—without replacing your sales team or disrupting existing systems."
Three Decades of Media Sales Evolution
- 1999-2009: Led teams through digital transformation (print to web)
- 2009-2019: Navigated social/mobile revolution
- 2019-2029: Now leading AI acceleration in media sales
Shawn Burrell has literally seen it all and succeeded through every major industry shift.
Our Implementation Philosophy
We Work WITH Your Existing Systems
- Compatible with current CRM platforms
- No complete technology overhaul required
- Integrates AI tools into existing workflows
- Minimizes disruption during implementation
- Focuses on team buy-in and adoption
- Provides training and certification
- Ongoing support during transition
Change Management Approach
We understand that technology alone doesn't create transformation. Our approach includes:
- Leadership Engagement: C-suite strategic sessions and buy-in
- Team Training: Comprehensive certification programs
- Playbook Development: Custom documentation for consistency
- Pilot Programs: Test and iterate before full rollout
- Success Metrics: Clear KPIs and tracking from day one
- Continuous Support: Ongoing optimization and guidance
Our Guarantee
We commit to measurable improvements within 60 days or we'll continue working with you at no additional cost until you see results. We're invested in your success because your success is our reputation.
Next Steps
If you're a media company facing sales challenges and ready to explore transformation, here's how to get started:
Step 1: Discovery Call
30-minute conversation to discuss your challenges, goals, and whether HIT-AIM is the right fit. No obligation, no pressure—just honest assessment.
Schedule: Book directly online
Step 2: Assessment Proposal
If there's potential alignment, we'll propose a comprehensive assessment to understand your specific situation and opportunities.
Investment: Typically $2,500-5,000
Step 3: Transformation Program
Based on assessment findings, we'll design a custom 90-day transformation program with clear milestones and expected outcomes.
Timeline: Results visible in 60 days
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